TechNavio’s analysts forecast the Sports Nutrition market in Europe to grow at a CAGR of 2.31% from 2013-2018, driven by increasing awareness about sports nutrition products. The Sports Nutrition market in Europe has also been witnessing the emergence of private label brands. However, the availability of counterfeit products in Europe could pose a challenge to market growth.

TechNavio’s report, the Sports Nutrition Market in Europe 2014-2018, has been prepared based on market analysis with input from industry experts. The report covers Germany, the U.K., Italy, France and others; it also covers the Sports Nutrition market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

According to the report, one of the main drivers in this market is the increasing awareness about sports nutrition products among consumers. With the increasing use of marketing tools to create awareness among consumers, the penetration of sports nutrition products is growing in the European market.

Further, the report states that one of the main challenges hindering the growth of this market is the presence of cheap counterfeit products in Europe. The price advantage of counterfeit products appeals to consumers, who end up purchasing these counterfeit products.

For more information: www.technavio.com/report/sports-nutrition-market-in-europe-2014-2018